MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online conte